Der Große Neustart

Der Große Neustart

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00:00:00: We can't be perfect in using this new language.

00:00:03: It's a new economics language.

00:00:05: In a way, we are rewriting economics.

00:00:08: And it's not going to be done overnight.

00:00:11: But some of these conversations are urgent.

00:00:14: Climate is urgent.

00:00:16: Climate change, the physical risks are now.

00:00:18: The transition risks have started already

00:00:21: in jurisdictions like Europe, Canada,

00:00:23: many others that have decarbonation plans

00:00:25: that will be coming as negative

00:00:27: and positive incentives of companies.

00:00:29: So this is happening.

00:00:30: And therefore, we need to learn that language of climate together.

00:00:34: Welcome to the special English edition of De Gorsa Neustadt,

00:00:39: a German podcast series by Zabilla Barth,

00:00:42: in which she talks to pioneering leaders

00:00:44: who, inspired by the World Economic Forum's Great Reset Initiative,

00:00:48: create revolutionary projects

00:00:50: that actually do make our world smarter, greener and fairer.

00:00:58: I am delighted to welcome Emmanuel Faber,

00:01:01: the chair of the International Sustainability Standards Board,

00:01:04: ISSB, a pioneering entity shaping the future

00:01:08: of sustainable finance and reporting worldwide.

00:01:11: He's a prominent figure in the business world,

00:01:14: renowned for his visionary leadership

00:01:16: and commitment to sustainability.

00:01:19: With a distinguished career spanning decades,

00:01:21: he has held key executive roles,

00:01:23: including CEO and chairman of Danen,

00:01:27: one of the world's leading food and beverage companies.

00:01:30: Under his stewardship,

00:01:33: the company became a global leader in corporate sustainability,

00:01:38: pioneering initiatives to integrate environmental

00:01:41: and social responsibility into its core business strategies.

00:01:45: His contributions have earned him widespread recognition,

00:01:49: including being named one of the world's 50 greatest leaders

00:01:53: by Fortune magazine.

00:01:56: Today, we have the privilege of delving into his insights,

00:01:59: exploring his role as chair of the ISSB,

00:02:02: a groundbreaking institution committed to developing

00:02:06: globally consistent sustainability disclosure standards.

00:02:10: With endorsements from the G7, G20, United Nations,

00:02:14: Central Bank Governors, World Bank

00:02:17: and International Organization of Securities Commissions,

00:02:21: the ISSB is at the forefront of standard-setting efforts,

00:02:25: aiming to enhance transparency, accountability

00:02:30: and trust in the financial market.

00:02:32: It's spearheading initiatives to revolutionize sustainability

00:02:37: reporting, aligning corporate practices with ESG principles

00:02:41: to drive long-term value creation.

00:02:45: Before we delve into our discussion,

00:02:48: Emmanuel Farber has recently reappointed as

00:02:53: the ISSB chair for a second term.

00:02:57: So congratulations to you.

00:02:59: And please tell us more about the ISSB

00:03:03: and why is it so significant?

00:03:07: Well, Cedir, thank you first of all for having me on your podcast.

00:03:14: And thank you for having that podcast.

00:03:16: I think it's an important platform.

00:03:19: Thank you for all the very nice words.

00:03:21: I don't know if they are obviously not all true

00:03:24: that you said about me.

00:03:28: But let's say the ISSB, I think, started from the observation

00:03:38: over time that accounting counts many things that count,

00:03:43: but not everything that counts.

00:03:46: And the development over the last 20 years of a flurry of ESG

00:03:54: metrics, ratings, colors, gradings, numbers, letters,

00:04:01: all over the place to the tune of now probably

00:04:04: about 500 of them is an evidence that companies, investors,

00:04:11: other stakeholders, were trying to express something

00:04:15: about the sustainability aspects of companies or ESG,

00:04:22: in other words, of companies without, frankly,

00:04:26: being successful in that.

00:04:27: Because if that had been the case,

00:04:32: the correlation between the practice of companies

00:04:37: and their performance against these ESG indicators

00:04:41: and their valuation, the cost of capital,

00:04:45: the allocation of capital that they get from investors

00:04:47: and from banks would be significantly bigger and more

00:04:52: visible than it is today.

00:04:55: And so what happened was that the market authorities,

00:05:03: multilaterals, the financial stability board,

00:05:06: the international organization of securities commissions,

00:05:10: which is a membership organization with all the SECs

00:05:12: of the world, 135 countries, the OECD, the IMF, the World Bank,

00:05:19: the UN, started to think about how

00:05:24: to create that system that would allow

00:05:29: to count what counts and is not yet in the accounting.

00:05:35: They turned to the IFRS Foundation.

00:05:37: The IFRS Foundation was created 25 years ago

00:05:41: to establish a global language, common language,

00:05:45: of accounting standards.

00:05:48: The Foundation was pretty successful with now

00:05:51: about 144 countries that are using the IFRS accounting

00:05:57: standards with an equivalent for the US with the US gap.

00:06:06: And so it was seen that probably because of that,

00:06:09: the IFRS Foundation would be well placed to play a role in that.

00:06:15: And this is what led the trustees of the Foundation

00:06:18: to launch a huge public consultation in 2020,

00:06:23: asking the question whether some things needed to be done

00:06:28: and whether the Foundation was well placed to be part of it.

00:06:33: The overwhelming answer was yes.

00:06:34: And with that, there was an announcement

00:06:37: at COP26 of the creation of a sister board

00:06:40: to the International Accounting Standards Board

00:06:42: that had been doing accounting for 25 years

00:06:45: with the creation of the International Sustainability

00:06:48: Standards Board, which I have the pleasure and honor to lead

00:06:54: as part of the Foundation with that mission of creating

00:06:58: an accounting quasi-accounting language for sustainability.

00:07:02: That would be cost effective for companies around the world

00:07:06: and decision useful because it would be comparable, global,

00:07:11: consistent, reliable, assurable.

00:07:13: And therefore, banks and investors

00:07:17: would be able to make decisions about the cost of capital

00:07:20: that they want for companies that report on this.

00:07:22: And therefore, we could count what really counts

00:07:25: at the end of the day.

00:07:26: And in particular, as you said in your introduction,

00:07:30: this can be a very powerful way to ensure that capital markets

00:07:35: can do their part, their full part,

00:07:39: in allocating according to risks and opportunities on ESG

00:07:45: the capital to the transition to more resilient business

00:07:48: models and overall more resilient, inclusive macroeconomics

00:07:54: as well.

00:07:55: Yeah.

00:07:57: You mentioned Glasgow.

00:07:59: The IFRS Foundation announced the formation

00:08:03: of the International Sustainability Standards Boards

00:08:07: in November 2021 at COP26 in Glasgow.

00:08:13: So and it took you only two years

00:08:16: to manage to deliver two sustainability disclosure

00:08:20: standards.

00:08:21: One is ISFRS1 and the other one is S2.

00:08:26: The one is about general requirements

00:08:29: for disclosure of sustainability-related financial

00:08:32: information and S2 is about climate-related disclosures.

00:08:38: So you did that, Emmanuel, in a very, very short time.

00:08:44: Can you dive into it a bit?

00:08:46: Yeah, of course.

00:08:47: It's actually less than that, in a way, and more.

00:08:51: Less because the first meeting, because we

00:08:54: had to assemble the 14 independent members of the board,

00:08:58: which is a full-time board.

00:08:59: I'm working full-time as 13 of my co-board members

00:09:04: and colleagues, which took several months.

00:09:08: We consolidated three existing organizations

00:09:12: of standard setting to start reducing the alphabet soup.

00:09:15: And we started our first meeting as a board,

00:09:19: happened in July '22.

00:09:23: We published ISFRS1, which is the general requirement,

00:09:29: and ISFRS2, which is the specific climate requirement,

00:09:34: on June 23, so less than 12 months after.

00:09:40: It's more because there had already

00:09:42: been a technical readiness working group

00:09:44: and a number of people working as soon as the decision,

00:09:48: in principle, was made before it was even

00:09:50: announced at Glasgow on what a prototype could be.

00:09:53: And we've been building from TCFD and many other platforms

00:09:57: that-- a number of other platforms that already existed.

00:10:02: But that's-- yeah, indeed, not even a year ago,

00:10:07: we issued those two standards.

00:10:10: They were then endorsed by the International Organization

00:10:13: of Security's Commissions, IOSCO, in July.

00:10:18: The Financial Stability Board viewed our climate standards

00:10:24: as the culmination of the task force

00:10:27: for climate-related financial disclosure, the TCFD,

00:10:31: that the FSB of the G20 had been piloting since 2015.

00:10:37: And they retired the framework into our legacy work.

00:10:41: And ever since, we have been active in starting the adoption

00:10:47: with jurisdictions, with companies,

00:10:49: with investors around the world.

00:10:51: And also, we are in the process of now developing

00:10:55: the next stage of our agenda setting with more things

00:10:59: beyond climate and industry-based standards

00:11:03: elevated at their next level.

00:11:08: And if I look into S1, this includes actually scanning

00:11:14: the whole value chain, right?

00:11:16: Its risk opportunities and impacts.

00:11:19: And if we talk in terms of scope 1, 2, and 3,

00:11:25: does it include or exclude scope 3?

00:11:29: It does include scope 3.

00:11:32: And so you're absolutely right on S1, Sivila.

00:11:37: What we provide is a scanning system for CFOs,

00:11:44: for CEOs, for C-sweets, for boards.

00:11:49: So therefore, not for CSOs, not for chief sustainability

00:11:53: officers only, but chief accountants,

00:11:57: controllers, the people in charge of strategy,

00:12:00: of risk management, to provide a tool that scans beyond the remit

00:12:07: of the financial statements.

00:12:08: And that is therefore looking at the entire value chain,

00:12:11: the whole space of the entire value chain on one side.

00:12:15: And then scanning the horizon of times, short, mid, and long term.

00:12:20: We require that the whole value chain and the whole horizons

00:12:26: of time are being scanned with our tool.

00:12:30: And with that, to report what is material that

00:12:34: is in our definition the same as accounting, which

00:12:37: is what actually matters for investors' decision.

00:12:41: And therefore, having consulted with the market

00:12:47: in the draft that we exposed in March 22,

00:12:52: we know that investors want to have scope 3 information.

00:12:58: Most of the time, scope 3, which is these indirect greenhouse

00:13:03: gas emissions in the value chains beyond the scope

00:13:07: of the company itself, they represent 70% to 80%

00:13:14: of, on average, any company's global emissions.

00:13:18: And this is where, therefore, most of the transition risks

00:13:22: that can happen if a given country says,

00:13:27: I want to reduce my emissions of 80%,

00:13:32: like in Europe, for instance, by 2040.

00:13:34: Well, if I'm selling thermal engines for cars in the EU,

00:13:41: I won't have a business.

00:13:43: Or my business will be cut by 80% by 2040.

00:13:46: So what do I do with that?

00:13:48: How do I address that transition risk

00:13:50: by investing differently, preparing my company

00:13:53: for new consumer demand, or maybe diversify

00:13:59: as the places where I'm going to sell my cars, maybe.

00:14:02: I just don't know.

00:14:03: But therefore, this is why investors have asked

00:14:07: that scope 3 is in there.

00:14:08: So we voted--

00:14:11: I remember very well-- we voted in October 2022

00:14:18: that scope 3 would be confirmed as our requirements

00:14:24: when it is material.

00:14:27: And as you say that you are laser-like focused on investors,

00:14:35: but how is that being welcomed by companies?

00:14:41: I think companies realize that some ESG topics are

00:14:54: critical for their business.

00:14:56: I wouldn't say, oh, but some.

00:14:59: I've been a manager for a long time.

00:15:02: I've been a CA for twice in my career for a long time.

00:15:06: I've been a CEO of a global company, as you just said.

00:15:09: I also chaired the Consumer Goods Forum, which

00:15:13: is the trade association, the global trade

00:15:15: associations for the top 500, not only consumer goods,

00:15:21: brands, and manufacturers, but also the retail platforms

00:15:24: and the banners and the digital platforms.

00:15:27: So I know many of them.

00:15:30: And I cannot tell you one single CEO that does not

00:15:36: agree that sustainability is a strategic matter.

00:15:42: They all agree that some sustainability topics

00:15:45: for their company are critical.

00:15:49: So when you're telling them that you're

00:15:52: going to design a tool that will allow them, for instance,

00:15:56: on climate to elaborate a strategy

00:15:59: and to explain that strategy in financial terms,

00:16:02: sometimes in accounting terms to their investors

00:16:06: and to their banks, what they realize

00:16:08: is that climate change will change their competitive

00:16:12: advantage.

00:16:14: I'll just give you an example.

00:16:18: So Frankfurt, my home office, is not very far from the Rhine

00:16:23: River.

00:16:25: In '22 and in '23 summer time, the Rhine River

00:16:29: went so low in terms of the water volume in the river

00:16:36: because of the heat waves in the mountains

00:16:39: and the glacier lack of water supply

00:16:45: that the navigation, the traffic of boats on the Rhine River

00:16:51: had to be stopped.

00:16:53: And the new smaller, much smaller boats

00:16:58: had to be brought all across Europe

00:17:00: in order to be able to navigate on a much shallower water

00:17:06: level.

00:17:07: That has transformed the supply chains,

00:17:10: created huge inventory issues in the ports downstream

00:17:15: and in the cities and factories upstream for months, which

00:17:21: are still now in the inflation that was felt.

00:17:24: Nobody thought that being close to the Rhine River

00:17:28: or close to another one could potentially

00:17:32: have an impact on my supply chains.

00:17:35: Well, now you have evidence that it has.

00:17:38: So one factory may be in a place where there will not

00:17:43: be water anymore in 20 years.

00:17:45: If you run a climate scenario, in some scenario,

00:17:49: your factory may not have water.

00:17:52: Well, the factory of your competitor

00:17:53: that does exactly the same product may still have water.

00:17:57: So they have a competitive advantage against you.

00:18:01: So if you prepare earlier to ensure

00:18:05: that you have water access in the future,

00:18:07: you have access to traffic, including

00:18:10: fluvial river traffic if necessary,

00:18:13: you invest in the future.

00:18:15: You future proof your business to climate change.

00:18:19: And any CFO knows that for that you need money.

00:18:24: But if you do this in a smarter way than your competitor

00:18:28: and you can show to your investor

00:18:30: that your ability to design a resilience system

00:18:34: and a resilience system is better than your competitor,

00:18:37: you're basically creating a competitive advantage.

00:18:40: And this is what our standards are doing,

00:18:42: which they are highlighting competitive advantages

00:18:45: in the supply chains and the short, mid, and long-term

00:18:48: horizons that then companies can use

00:18:51: to discuss with their board and with their investors.

00:18:54: And so the overwhelming majority of companies

00:18:57: is heavily supporting us.

00:19:03: It was interesting that at COP26, as I just said,

00:19:05: the ICSB's creation was supported by a lot

00:19:08: of multilateral organizations and global authorities.

00:19:11: And COP28, last year, it was very striking in Dubai

00:19:20: that in addition to them, there have been 400 organizations

00:19:25: that came in committing to support the establishment

00:19:29: of our climate baseline of language,

00:19:33: including membership organizations of businesses,

00:19:37: in particular in Europe, that represented more than 10,000

00:19:41: companies.

00:19:42: So I'll finish because I realize I'm super long.

00:19:46: But the reason I think they realize

00:19:53: that reporting on three, four, five different set of ESG

00:19:59: metrics today is not giving them the money or the advantage

00:20:02: that they want.

00:20:03: And that is spending a lot of energy and cost

00:20:06: in various languages that are imperfect because they're not

00:20:10: comparable, they are not assurable,

00:20:12: and therefore they're not reliable and useful for investors

00:20:15: to decide.

00:20:16: So if they could get rid of that and use one language

00:20:20: in all countries because Brazil has decided

00:20:23: to use our standards, Canada is launching a consultation

00:20:26: on this.

00:20:27: Japan has decided on 25.

00:20:29: Turkey has decided on 24.

00:20:31: Nigeria has decided on 25, et cetera, et cetera.

00:20:34: They will be able to use our standards wherever they are

00:20:38: to collect the data, process them into one language,

00:20:42: and then go to the market with a simple, cost-effective

00:20:46: language and decision useful.

00:20:49: Now, it is an investment, but I have to say one thing is

00:20:55: it's not by chance that I was asked, I think,

00:20:59: to lead and share the group of my colleagues.

00:21:06: The choice was made to have a CEO, a CFO.

00:21:10: I've been talking to thousands of investors.

00:21:13: I've signed accounts of companies 20 years in a row.

00:21:18: And so I know what is possible and what's not,

00:21:20: what's difficult and what's not.

00:21:22: And not only me, it's totally collective.

00:21:24: We've got former investors from GPIF in Japan, the government

00:21:30: investment fund of Japan, the longest term investor

00:21:34: in the world, probably.

00:21:37: Colleagues from KKR, colleagues from former BlackRock

00:21:41: and CalTas in California.

00:21:45: We've got the former sustainability person

00:21:49: from Siemens from Dan Gote, Nigeria, multinational in Africa,

00:21:55: from Metro, the retail company in Germany and in Europe.

00:22:01: And so it's practitioners that have been working together

00:22:05: with academics.

00:22:07: Also one of the vice chairs is from the IASB.

00:22:12: So we have the former vice chair of the accounting board,

00:22:16: which is now a vice chair of our board.

00:22:18: But also the former treasurer of World Bank,

00:22:21: which is also the other vice chair.

00:22:24: So we are professionals, basically,

00:22:27: in probably what is a very unique place, the IASB Foundation,

00:22:32: in terms of experience to set standards.

00:22:34: And this super long response is to say,

00:22:37: this is why I think we've got so much traction

00:22:41: from corporates around the world pushing for the simplification

00:22:45: that our standards are going to bring.

00:22:48: And yeah, feel absolutely free, because I don't think

00:22:52: it's a matter of super long.

00:22:53: It is important that we all understand that.

00:22:57: And we have listeners in 90 countries by now,

00:23:01: all on a different level, I would say,

00:23:04: which brings me to the next question,

00:23:06: is if you talk about all those companies already

00:23:10: committed in the different jurisdictions, how do you

00:23:14: or do you have to adapt to the different jurisdictions?

00:23:18: What do they adapt to you?

00:23:24: Both, I think.

00:23:25: What we have done is that we have provided transition reliefs

00:23:32: in the use of our standards to allow companies and regulators

00:23:38: some time, because we know it takes time.

00:23:42: I'll give you one example.

00:23:44: On scope one, two, and three, we gave a one year relief

00:23:51: on scope three.

00:23:51: So if you're not ready on scope three, you have one year.

00:23:56: That one year, I know, is useful.

00:23:58: In 209, in my company, we decided to report on scope three.

00:24:02: It took us about a year to put a system together.

00:24:06: You need to start by doing the value chain mapping

00:24:09: and then install a system to measure with proxies

00:24:14: or direct measurement and other ways.

00:24:15: It takes time.

00:24:16: It's an investment.

00:24:18: So we've provided for that, for instance.

00:24:20: We also provided, for instance, that some companies would start

00:24:25: and could start the first year with climate only.

00:24:29: You just report on climate before reporting on the rest.

00:24:33: Because we know climate is probably the most difficult

00:24:37: and comprehensive set of reporting.

00:24:41: We have created transitional reliefs also for regulators.

00:24:48: In, for instance, the timing of issuance within a given year.

00:24:53: How many months do you allow before the next year?

00:24:56: Because to provide the information,

00:25:00: because our standards require that companies

00:25:04: publish them at the same time as their financial statements.

00:25:07: We know it may take a bit of time.

00:25:09: So we have created pathways that jurisdictions can use

00:25:14: in order to start their journey.

00:25:16: Some jurisdictions would start with climate first.

00:25:18: Some jurisdictions will start by permitting the standards.

00:25:21: I was mentioning Brazil.

00:25:23: Brazil has said listed companies are permitted to use the standards in 24.

00:25:31: Private companies are permitted to use the standards in 25.

00:25:35: In 26, it's mandatory for everyone.

00:25:38: So these journeys, we're talking to jurisdictions

00:25:42: to ensure that they go at the speed,

00:25:46: which is the right speed for success for them.

00:25:49: So that's one thing I think is important in the way we discuss

00:25:55: with jurisdictions around the world.

00:25:57: And I have to say that we have paid a lot of attention

00:26:04: that we have a diverse group of board members

00:26:09: in terms of their own backgrounds.

00:26:12: We've got people, as I just mentioned, from Nigeria,

00:26:18: but also from China, from Japan, from Korea,

00:26:23: and many others that are bringing a wealth of different approaches

00:26:27: around the table.

00:26:28: And we do, of course, have a number of other consultative groups

00:26:33: that give us in slide about what jurisdictions want.

00:26:37: And I'll just finish by giving a surprising example,

00:26:40: which is the first jurisdiction that one year after COP26,

00:26:48: and even before we finalize our standards,

00:26:51: in Sharnelshek at COP27, announced their decision

00:26:58: to be an early adopter was Nigeria.

00:27:03: And I was in Nigeria 10 days ago.

00:27:04: And I can tell you that the conversation that we had

00:27:07: really resonated on why it makes sense for countries

00:27:12: like Nigeria, but South Africa and others,

00:27:15: that we had been in conversation with,

00:27:18: to gradually introduce our standards for the benefits

00:27:23: of the local economy.

00:27:25: Yeah, I remember you being in Nigeria,

00:27:28: because a colleague of mine, she is Nigerian.

00:27:32: She attended one of your meetings

00:27:34: and was, as I remember, very taken with the work of the ISSP.

00:27:40: But equally important, she was very proud of Nigeria's engagement.

00:27:48: However, I wanted to take you back to 2009,

00:27:53: you being CEO of Danen and absolutely ahead of your time.

00:27:59: Because it was 15 years ago that you said,

00:28:04: "We do not need any longer achieve sustainability officer."

00:28:08: By the way, most companies still don't have one today.

00:28:13: You said we don't need one any longer.

00:28:16: Because, and I quote you, "Sustainability is everybody's responsibility."

00:28:23: So you're really a pioneer.

00:28:29: Can you just tell us why did you do it 15 years ago?

00:28:35: Oh, I think there's a combination.

00:28:40: First, Danen was already well advanced in sustainability.

00:28:45: Already in 1972, the predecessor of my predecessor as a CEO

00:28:54: had said that this company would have what was called

00:28:58: a dual economic and social project.

00:29:01: So it would be looking really at not only delivering economic value,

00:29:06: but also social value.

00:29:08: That was many, many, many years ago, like 50 years now.

00:29:12: So that was there.

00:29:14: Over time, corporate social responsibility became sustainability

00:29:24: over probably a span of 20 years.

00:29:27: So it's not like sustainability was nationed in the business.

00:29:30: It was there.

00:29:31: We, I think, were pioneers already.

00:29:36: The decision we made was because I was part of the

00:29:41: business, I was personally very clear that one of the aspects about

00:29:48: carbon emissions is that, talking about scope three, most of the

00:29:56: company's carbon emissions were from agriculture.

00:29:59: 70% at least was in agriculture.

00:30:03: And when you have emissions by agriculture, it means the carbon

00:30:08: is in the soil, goes into the atmosphere.

00:30:11: It's not good for the planet, but it's also very bad for the soil.

00:30:15: Because the carbon is 60% of the organic matter that nourishes

00:30:22: the health of the soil.

00:30:24: So without carbon, you don't have a soil.

00:30:26: You don't, I mean, the soil is just dying.

00:30:28: Yeah.

00:30:29: time, we knew that with intensive agriculture in some areas around the world, overall across

00:30:35: the world about 30% of soils are degraded. And you may not be soon able to farm unless

00:30:44: you continue to put more artificial chemical nutrients, but basically on a dead soil and

00:30:51: just superpowering the plant with chemical interest, which is a dead end. At the end,

00:30:57: it doesn't work. So the idea was, particular on scope one, two and three, but on others,

00:31:04: that we had a business rationale to ensure that for business reasons, we want to reduce

00:31:11: the agriculture emissions in our scope one, two and three. And we invested in that. But

00:31:19: to do this, indeed, what you need to avoid is that there is an office somewhere that

00:31:26: in the organization or in the sixth floor or whatever is in charge of sustainability,

00:31:34: because that person then is the person to go to. And it becomes the responsibility of

00:31:39: no one else. And the radical choice that we made was because we were already well advanced

00:31:45: and the culture of the company was mature enough, we decided to cut that. And in exchange

00:31:53: for that, we added sustainability in the yearly bonus of all the managers of the company.

00:32:03: So in 15,000, 15,000 managers around the world, out of 100,000 people around about the company

00:32:14: had a third of their bonus, yearly bonus, attached to sustainability. And that's how

00:32:20: it really kick off a completely new journey of integrating sustainability as part of the

00:32:26: strategy and the business decisions for the company.

00:32:32: I find that absolutely fascinating because we are talking about a totally different time

00:32:40: because I'm currently in Germany. And the talk about ESGs is not alien, but almost.

00:32:55: And having a chief sustainability officer is very rare. We cannot compare the small,

00:33:02: medium-sized enterprise here to the Siemens of the world or Möller-Mehrsko or you or

00:33:07: Unilever. So this is, I mean, that are 15 years and the sustainability development goals

00:33:18: were 2015. So how come we have this group of companies which one where you belong to or

00:33:28: let's say Möller-Mehrsko or Unilever, whatever, they did all that, but not many followed at

00:33:37: the time. Why is that?

00:33:43: I think it's several aspects, but I would say first and foremost, it's a matter of the

00:33:51: culture of the company and the history of the company. You don't have the same culture.

00:34:00: I mean, every culture is unique and how the culture is built. Is it a short-term performance

00:34:09: culture? Is it a long-term performance? Is it an inclusive or not inclusive? All of that

00:34:16: is really a matter of decades sometimes of cultural evolution, I'd say the first point.

00:34:24: The second is some companies address sustainability topics sometimes without even knowing there

00:34:33: are sustainability topics. When you invest in your upstream supply chain or when you

00:34:41: train some downstream intermediate companies in your value chain, well, you do this for

00:34:55: business reasons. You want them to sell your product in an efficient, cost-effective manner.

00:35:03: Let's take for instance, health at work. You can think about health at work as a human

00:35:12: right, and it is. But you can also think of it as a business performance issue. I know,

00:35:21: for sure, I know I've been in charge of this in my company for a long time. I know for

00:35:27: sure that when there are accidents in a factory line or in a truck somewhere, it's because

00:35:34: there is a deficiency in the processes. There is a deficiency in the organization, which

00:35:43: is an issue of optimal performance. Accidents are the sign of something bigger. They are

00:35:53: a terrible thing from a human standpoint, of course. But there are a business issue.

00:36:01: The same applies for drivers on the street. If you have an accident because the truck

00:36:09: is not well equipped, the safety instructions have not been met by the driver. The driver

00:36:19: is not trained properly. The driver has driven too much in the day, and there is an accident.

00:36:26: It's a drama, but it also shows that you have an unsustainable business if everyone is doing

00:36:33: that. For companies, I know many of them that are investing in the smaller companies that

00:36:41: are part of their ecosystem. No company can succeed alone. Any company is completely linked

00:36:49: with its ecosystem to be successful overall. The larger companies invest in the smaller

00:36:56: ones in their capacity. This is sustainability, but you may not call it sustainability. It

00:37:02: is. I would also say that you don't always need a CSO to actually do sustainability without

00:37:09: knowing it is. The last thing I would say is, of course, that the longer a company has

00:37:16: been there, the more established its market position is, its brand, its reputation, its

00:37:22: size, the more it can think, and it should think, actually, about how solid, sustainable,

00:37:30: long-term all of this is. If you are a smaller company, I don't think you should be doing

00:37:35: the same. I think the agenda, given the size and the level of development of companies,

00:37:43: cannot be the same on sustainability. We need to look at it in a very pragmatic manner.

00:37:49: This is why, for instance, as far as our standards are concerned, we are not saying that very

00:37:54: small companies should do them. I think our standards are too complex the way they are

00:38:00: to apply to groups of companies that are too small.

00:38:06: When you talk to investors and business, what are their main questions and needs? I'm looking

00:38:15: pretty much for, is upskilling and educating one of it?

00:38:21: Yes, absolutely. It's very clear that we cannot just be a standard setter. One of the reasons

00:38:33: why we have Jean Deng Hoa, the former treasurer of the World Bank with us, with a specific

00:38:43: role as a vice-chair on capacity building is exactly that. We know that we need to look

00:38:50: at the ecosystemic nature of standard setting. We need to be part of conversations that are

00:39:00: broader than just sitting in a room and setting standards. We spend our time to listen, to

00:39:06: think, to discuss. We spend our time in engaging. When we consulted, for instance, the draft

00:39:12: of IFRS S1 and IFRS S2 for four months in summer 22, we actually engaged with nearly

00:39:24: 30,000 people around the world in four months through events, one-to-ones, and many others.

00:39:32: So 30,000, we listen to make sure we've got the feedback that we need and adjust where

00:39:37: the needs are, what the possibilities are, et cetera. Then downstream the standards themselves,

00:39:44: we are developing educational materials, e-learnings, knowledge hubs, partnership on capacity

00:39:53: building with multilateral development banks, for instance, or with official development

00:40:00: assistance money that is used in global South countries. We've just announced, for instance,

00:40:06: with the UKFDO, a partnership with PAPA, the Pan-African Federation of Accountants, that

00:40:14: has 125,000 accountants across the 54 countries of the African Union, a partnership on capacity

00:40:23: building which is funded by the UKFDO. We provide the material, et cetera, et cetera.

00:40:31: We're developing right now finalizing a jurisdictional adoption guide that will help jurisdictions

00:40:37: in handling their journey towards using our standards as a regulatory tool. So yes, the

00:40:47: demand from investors and certainly from companies and regulators is to have those educational

00:40:55: programs in order to ensure that we learn this language together. I'd say one thing

00:41:02: about this, which is we've been advocating the fact that we can't be perfect in using

00:41:12: this new language. It's a new economics language in a way we are rewriting economics and it's

00:41:20: not going to be done overnight. But some of these conversations are urgent. Climate is

00:41:26: urgent. Climate change, the physical risks are now. The transition risks have started

00:41:32: already in jurisdictions like Europe, Canada, many others that have decarbonation plans that

00:41:37: will be coming as negative and positive incentives of companies. So this is happening. And therefore,

00:41:42: we need to learn that language of climate together. And for the first time, we will not

00:41:48: be fluent. So we will be approximate and we will have the right to say, "Oh, here I need

00:41:54: to reassess what my baseline was. That's different, et cetera. I can use estimates."

00:41:59: We are offering the possibility to use ranges, not just one number, ranges, assumptions,

00:42:05: estimates, et cetera, in order to ensure that we all start learning the language together,

00:42:11: but also embarking on everyone as soon as practicable. So our encouragement and what

00:42:16: we are discussing is, don't wait until you're perfect. Start now and we are providing the

00:42:21: safety and the transition reliefs and the capacity building that we've been talking

00:42:25: about.

00:42:26: Yeah. Yeah. Emmanuel, I would really like to dig a little deeper into the importance

00:42:34: of this economic language. And just briefly go on a personal note. I've accomplished last

00:42:45: month a six months ESG and sustainability designation for board members. And it was

00:42:51: a fantastic program done by a Canadian company called competent boards. And they are the

00:42:57: leaders in basically board education. And what they do is the beauty lies in it is a

00:43:08: truly global program from leaders for leaders. That includes basically the who is who of

00:43:21: course. And then we have the sustainability. So we have the ISSP, the standard setters.

00:43:26: We have UN Global Compact. We have business leaders like Paul Porman. We have discussions

00:43:33: on capitalism, for example, with Martin Wolf from the Financial Times. Leaders learning

00:43:41: from other leaders. And we could understand and use the sustainability language in practice

00:43:51: from geopolitics to ISFR one and two. So and a couple of questions, questions start with

00:44:00: me.

00:44:01: Number one is, do you really know your business as a as a leader today on the board as a CEO

00:44:10: of all? And the other question was, how do I know my board is asking the right questions?

00:44:20: How do I know?

00:44:21: Yeah. Well, I'll start with an uncomfortable that are okay. Yeah. PWC published at the

00:44:32: end of 21. A survey that was done after inquiring to to more than I think 1000 C suite executives

00:44:47: around the world on a number of topics around sustainability. One important chapter was

00:44:54: about the board. And 75, I think 76% of respondents said that their board was very far from being

00:45:07: equipped to govern and guide the company in its sustainability journey. I spoke earlier

00:45:17: of how I felt that CEOs and C suites were aware that some sustainability topics were

00:45:27: critical for their business. I know that what they are saying is my board is not aware.

00:45:33: My board doesn't have the competency. Yeah, 75%. So we need to look at this clearly. Once

00:45:41: we've said that, what we provide with the TCFD framework, which we have embarked in

00:45:48: all our standard, starting with the grammar, the alphabet, the syntax that one is providing,

00:45:57: we provide with TCFD a very broad set of disclosures that include for any particular topic on sustainability.

00:46:10: The metrics that you want to disclose and your performance against your targets, but also

00:46:16: the risk management process of that your company about that particular risk, but also the strategy

00:46:23: that you design for the long term management of that risk or that opportunity, including

00:46:29: your investments and your strategy and everything that's designed about a strategy. And then

00:46:34: the governance. The governance question is, who has approved it? It's a different thing

00:46:41: if that's a local person or a functional person somewhere in a local headquarter or

00:46:48: region, or if that is the executive committee, or if that is the CEO, or if that is the strategic

00:46:55: committee of the board, or if that is the chair of the board and the board. And if in

00:47:01: a given company or in a given industry, nine companies say, my board has approved and is

00:47:09: overseeing and has been trained on such and such topics. And one company says, no, my

00:47:18: board is not overseeing that's done at the division level. And we don't have training

00:47:23: or expertise on climate or standard at the board level. That will make a difference.

00:47:29: And we'll make a difference because investors will say, next slate of directors that you

00:47:33: need to hire, you need to make sure that you've got people that can bring some sustainability

00:47:38: topics on the table that can propose that there is training done for the board, et cetera,

00:47:43: et cetera. So it's very clear that boards have a major role to play on sustainability.

00:47:51: You know, there is this, I've been a member of a 4,500 board since 2002, so for more than

00:48:02: 20 years, until I left my job at Denon two years ago to take this one. So I know how

00:48:13: boards work. And my experience, I remember a board member when I was a young board member

00:48:21: who said to the CEO, you know, this board has the power to tell you no, but doesn't

00:48:28: have the power to force you on yes. Well, I do believe that on sustainability matters,

00:48:33: given the urgency, strategic urgency for some of them in companies, that board should be

00:48:41: compelled to say yes, to authorize, to push the CEO and the C suite to address sustainability

00:48:52: in a strategic manner when it is strategic, of course. So I do believe that boards have

00:48:58: a fundamental role in propagating and authorizing companies to invest because that's an investment

00:49:07: to invest, hopefully with a return through our language, because you can get a cost of

00:49:12: capital advantage and you can raise funds at a competitive advantage with our standards,

00:49:18: but to invest in the sustainability journey that is badly needed for a number of them.

00:49:24: And I think also that the changes that happen on the board level, and of course that happened

00:49:29: for you much earlier than everybody else, but the move from being a competitive board

00:49:36: where the CEO and the C is on, they all are competitive, rather than moving towards a

00:49:42: cooperative one is a bigger step than it sounds. What could help it on the way?

00:49:52: Yes. So I should have mentioned that my previous discussion about boards was about non-executive

00:50:02: boards, which in Germany would be the supervisory board as a management board, of course. When

00:50:08: you speak about management boards, which I qualified earlier in my conversation as C

00:50:13: suite, the executive committee, so the management board, that's where you have the CSO and the

00:50:18: CFO and the CMO and etc. Yes. Well, two things here. Sustainability is a recognition of interdependence.

00:50:29: I'll take it from a very, very high position here. The ISSB has constantly dated a framework

00:50:43: which is called integrated reporting framework, which started in South Africa many years ago.

00:50:50: And that integrated reporting framework, which is one that I have been using in my company

00:50:55: for a long, long time before that, says basically that the value that a company creates for

00:51:06: itself or for its stakeholders is inextricably linked to the value that it creates, protects

00:51:15: or erodes for others. That the company business model is creating dependencies, relationship,

00:51:25: impacts in its business ecosystem, which creates an inextricable ecosystem and interdependencies.

00:51:37: I know it can be seen as complex, but that is the very, very basic truth. It is the truth.

00:51:44: I depend on, that's what I said earlier, I depend on the success of the trucks that

00:51:49: are carrying my product. I depend on the success of the farmers or the miners or whoever they

00:51:56: are that are working on the raw materials that I need to be shipped to my place. I depend

00:52:03: on the boats that are on the river of Rhine or in the Panama, Detroit, to ship my goods.

00:52:12: I depend on them. My contracts with them, I depend. It's an interdependence. Once you

00:52:18: say that, it means that competition is not so much about going at war against each other.

00:52:28: It's who is best at cooperating within its ecosystem. Now, take this and transfer it

00:52:37: immediately to just the leadership team of a company. The same applies. The reality is

00:52:43: that the various functions around the CEO depends upon each other. I won't explain on

00:52:50: that. It's obvious. Those companies that work in a way where you have silos and decisions

00:52:57: are being made in silos, I know they work for a time, but they won't succeed in a very

00:53:03: complex world where you need now to have this overall view, this 360 helicopter view that

00:53:10: allows you to see beyond what counts in the short term. Not everything is in the quarterly

00:53:16: EPS number that you have. Every super important things are in the value chain, as I said,

00:53:22: the long-term horizon. It's not one function that can see that. It's a collective. You're

00:53:28: absolutely true that you cannot establish a proper sustainability strategy and execution

00:53:38: by a company if the management board does not behave in a cooperative, integrative interdependency

00:53:47: of functions. There are barriers to that. The silos, I mean, the way we've designed

00:53:55: organizations, I keep receiving calls because I know quite a few CFOs and I know quite a

00:54:01: few CSOs as well. I've got good friends for many years in both worlds around the planet.

00:54:11: The people I know from the CSO space would be telling me, "Emmanuel, what you're suggesting

00:54:15: with the standards that the company is going to be using because it's mandatory in the

00:54:21: country or because we want to use them?" It's going to be me, the CSO, who has been fighting

00:54:27: to get money for my investment in supply chain, my investment in decarbonation for years.

00:54:35: The CFO has said no to me. No, I don't have the money. No, there is the short term EPS.

00:54:40: We don't have the budget. This Mr. No, I'm supposed to give him my life, my professional

00:54:45: life is going to be in his or her hands. On the other side, I've got the CFO that comes

00:54:51: to me and say, "Emmanuel, I mean, you've been in this business. You're telling me that

00:54:55: me the CFO, I'm a very serious person. I should be taking these Excel spreadsheets and these

00:55:02: papers and qualitative stuff and nothing is robust that is in the sustainability side.

00:55:07: I should build a language with which I'm going to the board and I'm going to the next

00:55:13: of the financial statements to put this. I can't do that. I'm a serious person." The

00:55:19: fact is, my friends, unless you work together, it's not going to work. It's exactly what

00:55:25: you say. This is where I think the CEOs and the boards have an obvious, the non-executive

00:55:32: board have an obvious role in facilitating this cultural change and this reorganization.

00:55:38: I will just finish on this part by saying, I think the biggest topic is in the accounting

00:55:46: and the finance world because we have been, sometimes, blinded by the long-term practice.

00:55:57: As I just said, I signed accounts for years. We know so well. I mean, we have budgets of

00:56:04: 25 billion euros on costs and we have a 0.1% margin of room for maneuver in the budget

00:56:11: to meet our EPS growth every year. We are super good at tracking this thing, mathematical

00:56:18: thing with provisions, everything else. The fact is, accounting, 80% of accounting is

00:56:25: estimate. The entries in a double booking is 80% estimate. Academic reviews are saying

00:56:33: that. That's the truth. There is never a closing on the 31st of December. Soft closing has

00:56:39: started many months ago in the smallest of the areas around the world. The fact is, you

00:56:44: have such a robust process, you end up and you're able to design everything in six weeks

00:56:50: so that the 15th of February, your full accounts are published. It's because you have a process,

00:56:58: but the nature of accounting is estimate. The revolution is in accounting. The revolution

00:57:04: we're bringing is open the chakras of accountants around the world. Look at what counts and

00:57:11: that you do not count and learn again that we need estimates. We need to build processes.

00:57:17: The day we have processes as robust on carbon accounting than we have on dollar accounting,

00:57:23: we'll be successful. I don't think you have any risk of being wrong, but it's simply that

00:57:28: it's this new language that we need to rework together.

00:57:31: Yeah. Emmanuel, I would love. If you would see me here, you would see probably another

00:57:37: 30 pages full of questions. Another five hours would do. Do you allow me one final question?

00:57:45: Sure.

00:57:47: Because during my research, and we talked about it a bit before, I found last night

00:57:54: really a breathtaking presentation of yours at Sciences Po, the university in Paris, where

00:58:02: and you started straight away with, and I quote you, "If you want to have an impact,

00:58:09: stay free." I thought it was fantastic. Can you just say a couple of words to it?

00:58:17: Yeah, I can try. I think that as you may feel that you have success in your life, you can

00:58:31: easily become prisoner of that success. It's comfortable and it creates barriers to your

00:58:37: freedom that may be money, that may be glory, that may be power, whatever that is. All of

00:58:43: that are making you prisoner. I think we should, yeah, you cannot exercise a leadership in

00:58:51: your own life and your life cannot be impactful if you don't have that leadership. If you

00:58:57: want to have impact, you have to stay free. You have to not stay in the center. You have

00:59:02: to go to the fringes, not stay too long at the same place because it becomes too comfortable.

00:59:09: Go with uncomfortable relationship. Put yourself at risk so that you constantly push the boundary

00:59:16: and again, you can act in a manner where you do not become part of a static system that

00:59:25: is just self-justifying its own existence. That's the contrary of having impact. I said

00:59:32: to these guys, indeed, if you want to have an impact, the first thing you need to do

00:59:36: and maybe the only is to stay free. Yeah, yeah. It was really wonderful and actually

00:59:42: to all the listeners who want to listen to it, you find it on Google. Anyway, so Emmanuel,

00:59:49: that was an absolute fantastic and very, very knowledgeable conversation and I'm really

00:59:55: glad that you could spare an hour to talk to us. You made me certainly very happy today

01:00:02: and I hope many, many of our listeners, I wish you all the best for the ISSB and your

01:00:09: work and the next three or four years up until 27, right? Yes, so far. So thanks a lot.

01:00:20: Thank you, Sibila. Thanks for having us and thank you for having that podcast as I just

01:00:24: said. I think it's great that you can inspire leaders around the world.

01:00:29: We've been listening to a special English edition of Degorsa Neustadt, a German podcast

01:00:35: series by Zabilla Barton in which she talks to pioneering leaders who are committed to

01:00:40: making our world smarter, greener and fairer. For more information, please visit www.zabillabardon.com

01:00:50: and the official site of the World Economic Forum.

01:00:53: (soft music)

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01:00:58: (soft music)

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We support the World Economic Forum’s Great Reset to build a just society for the 21st century. Reaching audiences in 97 countries, we are a safe haven for revolutionary ideas where leaders talk in depth about how they transform our industries, medicine, business, education, technology, and the social contract. From Prof Klaus Schwab, WEF Chairman, Dr Rajiv Shah, President of the Rockefeller Foundation, and Achim Steiner, UNDP Chair, to tech pioneers, the world's 1st water envoy & chief heat officer, and individuals who change our lives and the planet for the better.

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